TECH CELERATE
BACKGROUND
A campaign spearheaded by the Law Society of Singapore, in collaboration with Ministry of Law, Enterprise Singapore and Infocomm Media Development Authority. Tech-celerate is a government support scheme that connects law firms with the appropriate solutions to kick start their digital adoption strategy.
Piquant worked together with our events partner to conceptualise and execute the campaign to launch both the tech-celerate scheme and Smartlaw Guild.
STRATEGY
The overarching theme “Step Up” for the event was developed. We wanted to encourage law firms to step up a notch, embrace the benefits of technology and be educated on how implementing technology can help them stay relevant to meet the rapid market needs.
STRATEGY
The overarching theme “Step Up” for the event was developed. We wanted to encourage law firms to step up a notch, embrace the benefits of technology and be educated on how implementing technology can help them stay relevant to meet the rapid market needs.
IDENTITY
The visual identity needed to communicate how firms can progress with the use of technology, thus we made sure to incorporated colours and visuals that were inline to the intent. An isometric graphic style was chosen as the three dimensional approach brings an graphic alive, showing lawyers how technology can do the same for their business. At the same time, we kept the visuals minimalistic and modern, using bright green to portray growth and energy.
The main visual followed through across all the digital and venue collaterals. From e-invites, web banners, backdrops, standees to brochures, flyers and infographics.
OUTCOME
The event, held in May 2019, was well received by the law firms, Law Society of Singapore and Enterprise Singapore. Minister of Communications and Information, S Iswaran graced the event as Guest of Honour. More law firms were aware of the technology schemes available and there was an increase in the number of enquiries of the SMARTLAW GUILD.
If you will like to know more about the event, head over to
The Straits Times or on Channel NewsAsia for the media coverage.
