Research can help businesses better attract and connect with customers. By understanding consumer behaviors, preferences and expectations, businesses can identify and craft strategies that aim to drive brand awareness and/or conversions. Insights can also help businesses identify gaps in the market that may lead to new opportunities and potentially reduce losses by making informed decisions and maximizing advertising and marketing spend.
Globalisation and digitisation are giving consumers greater choices than ever before, which means competition is now global and highly intense. With brands vying for attention and potential customers, how do you make your business stand out and achieve return on investment?
Piquant offers new perspectives to your business through in-depth research about your customers, employees, competitors and the industry. Leveraging on insights from industry trends or market developments, we help brands stay ahead of competition.
How your marketing strategy
can influence a consumer’s decision
Services
Surveys
Focus Groups
One-on-one interviews
Competitor insights
Customer sales analytics
Website analytics
Digital marketing audit
Social media analytics
Targeting
B2C General Public
B2B Professionals
Employees
Current Customers
Clients/Partners
Services
Surveys
Focus Groups
One-on-one interviews
Telephone interviews
Secondary research
Customer data analytics
Website analytics
Social media analytics
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Targeting
B2C General Public
B2B Professionals
Employees
Current Customers
Clients/Partners
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