SMART LAW GUILD
BACKGROUND
Smart Law was an initiative started by the Law Society to encourage Law firms to utilise technology in their area of practice.
STRATEGY
With the introduction the Smart Law Guild and Tech-celerate schemes for technology adoption, the Law Society of Singapore wanted to redesign the existing logo and streamline the architecture of the initiative and programs.
The purpose of creating the SMARTLAW GUILD is to brings together like-minded practitioners on a platform that allows forerunners and members to share best practises, trends and resources to gear up law practises for the future.
IDENTITY
The new logo took on a similar serif font from the Law Society’s logo to reflect the high standards of the legal industry with a prominent and minimalistic style.
To associate the SmartLaw logo back to the Law Society’s branding, we used the crest as a secondary graphic element on collaterals.
OUTCOME
We introduced a new navy and salmon colour for the Smart Law Initiative to showcase intelligence and innovation that drove the purpose of this initiative.
