RE:ERTH
BACKGROUND
Coming from a family owned beauty business in Tokyo with over 25 years history, the founder wanted to venture out of the Japanese market and set up a skincare business based in Singapore.
Piquant was tasked to develop this new skincare brand formulated from the rare and patented Japanese White and Spring Turmeric that was exclusively owned by the client. The end result was proudly designed in Singapore and thoughtfully made in Japan.
STRATEGY
To identify the positioning of the brand, we embarked on consumer research, competitor intelligence and industry analysis to find the sweet spot that would make this new brand stand out in the highly competitive market.
Our research identified an opportunity in a market segment that the brand’s unique proposition could shine. Appealing to the modern day career women that desire a fuss free product that delivers effective results.
STRATEGY
To identify the positioning of the brand, we embarked on consumer research, competitor intelligence and industry analysis to find the sweet spot that would make this new brand stand out in the highly competitive market.
Our research identified an opportunity in a market segment that the brand’s unique proposition could shine. Appealing to the modern day career women that desire a fuss free product that delivers effective results.
RE:ERTH was born positioned as a minimalistic skincare for healthy mochi skin. The brand ethos was crafted to help consumers break the cycle of stressful living through a minimalistic skincare collection that promotes self care.
IDENTITY
The name RE:ERTH is the abbreviation of Re-encountering Earth. Inspired by the nature derived ingredients that the brand stood by.
From its logo, design, colours, product packaging, posters, websites, photography and go-to-market strategy, we assisted the client though the launch and directed all brand touchpoints from ideation to execution.
OUTCOME
To date, the brand was been well received by beauty experts and the media. Within a year, it has garnered brand love from consumers in not only Singapore but also Malaysia, Indonesia, HongKong, USA and India. Recently, they have also launch the brand in USA.
