85 FLOWERS
BACKGROUND
Hopping onto the digital bandwagon and transitioning with times. That’s exactly what 85 Flowers had to do. 85 Flowers, a florist situated in the heartlands in the East of Singapore faced the challenge of positioning and differentiating themselves to appeal to the younger generations.
With a ready pool of loyal customers, and its vision to be seens as a trusted bridal florist, attract church wedding couples and possibly target even more customers, Piquant was tasked to fill the gap between 85 Flowers strengths, and wanted to reach out to a bigger group of audience.
STRATEGY
When we further analysed the brand we found that the passion of the people behind the business was never brought to light and was a problem we wanted to solve. Having words and content that resonates will appeal and touch the hearts of the audience.
STRATEGY
When we further analysed the brand we found that the passion of the people behind the business was never brought to light and was a problem we wanted to solve. Having words and content that resonates will appeal and touch the hearts of the audience.
IDENTITY
Hence, we recrafted 85 Flowers content with a captivating brand story and key marketing messages that will appeal to the younger group of audience. Along with that, we refresh the website to portray a modern and vibrant aura, bringing out the passion and expertise of the people behind this flower business.
Apart from that, we vetted through their current library of photos and re-edited them to portray a refresh and modern look to the site.
OUTCOME
After the website redevelopment, 85 Flowers saw an increase in the number of enquiries. Besides that, they managed to clinch new customers to their business. Recently, they introduced a new service, a floral bar, where they hold workshops sessions for anyone who is interest in bouquet making to learn a skill and make their very own bouquets.
